Throughout its history, Cadillac has been driven by this kind of innovate thinking; it was unafraid to make the first change from a "crank system" to the electric starter; incorporated the powerful V8 and 16-cylinder engines in its cars; and pioneered automatic transmissions. In 1910, Cadillac introduced the first enclosed cab as standard equipment.
Of course, history will long remember Cadillac's singular sense of design: its introduction of the sweeping tail fin and elegance of its elongated body are American icons. Mid-century, when people thought of luxury and the ultimate ride, it was a Cadillac (perhaps a convertible) that first came to mind. Today, American car collectors lovingly restore such classic models and parade them proudly at car shows and events. The lovely miniature Cadillac convertibles with their generous fins are also a necessity in any miniature model car collection.
Responding to competition from other luxury manufacturers and the demands for greater fuel efficiency, Cadillac added new models to its line. But, it remains unafraid of its roots and introduced the large, impressive GMC Cadillac Escalade as its first SUV in 1999. Remaining true to its vision, the company's slogan is "Life, Liberty and the Pursuit
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